Your Customers are Mobile…Is Your Business?
Have you ever sat in a coffee shop and quietly observed human interaction lately? If your coffee shop is like most, you will most likely see many people intensely staring into their smart-phones or tablets with a range of emotions and concentration levels. Games are being played, e-mails are being checked, and text messages are being entered. But as the numbers confirm, more and more customers are ordering food and conduct shopping straight from their devices as well.
In a recent review, Motley Fool cited how remarkably easy it is to use Starbucks Mobile Order & Pay for the purchase of coffee, food and snacks without having to wait in line. They go on to state how remarkably simple it is to use this system as it lowers congestion in stores, allows more employee hours to go in production, and generally create a better customer experience. Motley Fool also speaks to the fact that people should embrace the new technology because of its simplicity while removing the hassle of waiting for someone to take your order, then standing around as it is being made.
Wow! This new methodology is basically restructuring the framework of traditional business as we know it. You better believe that if this new paradigm shift in commerce (we call in m-commerce) can happen in a coffee shop, then it can definitely happen in restaurants, cafes, deli’s, etc. And that is exactly what is happening!
We have heard great stories of how Pana Apps’ apps have saved customers valuable time by ordering ahead from their favorite restaurants right from their Mobile App. They skip the line and walk out the door with a pre-paid order of their favorite cuisine. By giving their customers benefits, small businesses are making it easier for their customers to buy from them more often. So, if you are a small business, your customers are mobile…is your business?