The transformation of customer expectations is marching onward! Old-School Businesses are hemorrhaging customers to those businesses that are meeting those needs. The term “Digital Divide” comes to mind when drawing the distinction of those who utilized the internet vs. those who didn’t. Many often those who didn’t would eventually do so, but the delay contributed to the detriment of their careers or business.
Currently, we are witnessing the embryonic stages of the “Mobile Divide” in business: those business that “Get It” and are catering to the expected mobile experience of their current and future customers vs. those who don’t. Below are the “5 Advantages of Having a Mobile App” for your business!
Stay Ahead of Your Competition
Needless to say, you will be LIGHT YEARS ahead of your competition by having a branded, mobile app for your business. Nowadays, you will be hard pressed to find a demographic that doesn’t utilize smart phones. If they don’t, they most likely wouldn’t be a potential customer anyway. By engaging your customers at their fingertips, you will be elevating your business above your competitors and gain valuable market share.
Potentially Reaching Millions of Customers
By having your business in the App Stores, the amount of potential customers is staggering! The shift in the marketplace reaches far beyond the brick and mortar establishment. In today’s business environment, customers are social and are looking to engage with businesses. If your business is not accommodating those tastes, valuable customers are frequenting those businesses that are.
Branding Your Business
Although the app market is fairly new, especially for the “older generations”, having an app is not just for the large and established businesses. Nimble and engaging small businesses are attracting new customers and increasing repeat business by way of utilizing Mobile Apps. With each timely and tasteful push notification, you become “Top of Mind” on your customer’s radar. In fact, if your café or restaurant offers Mobile Food Ordering in a business district, and your competition doesn’t, who will have the advantage for the “pressed for time” crowd?
Generate Awareness for Your Company
In conducting research on mobile behavior, Nielsen reports that consumers spend 85% of their time on smart phones in native Apps. This is a substantial number as the amount of people with smart phones increases on a daily basis. Most people will tell you that if your company doesn’t have a website then it will be doomed for failure. This is simply because your company won’t be visible on the internet and no one will know that it exists. Well, in a few years, the app will possibly more important than websites are today.
Stay Engaged With Your Customers
Mobile Apps offer a platform that is unique to the marketplace. With Mobile apps, you can engage your customers and involve them in expressing satisfaction with your product or service. In fact, many people enjoy being a part of a forum of like-minded people and will gladly write positive reviews. Our Mobile Apps include Fan Walls, the ability to Share Photos, and even the ability to Share the App itself with their personal network. Combined with ability to earn rewards and V.I.P. level offerings, customers will feel a stronger tie with your brand of business. So the question really is, why would you NOT have a custom Mobile App for your business?
Request a FREE demo app for your business!